In addition to the success of these new programs, Pump It Up executives credit the boost in store sales to a variety of corporate-led initiatives that have helped enhance the guest experience, including online booking available at most locations and redesigned, industry leading all new goodie bags. Whether it’s teens jumping in their pajamas at a PumpJama party or rocking out on Guitar Hero at Jump-N-Jam, Pump It Up is now a top destination for all types of celebrations. Unlike any other inflatable party franchise, Pump It Up locations have evolved their classic party offerings to attract record numbers of older kids and “tweens.” For example, Glow Parties turn a traditional Pump It Up event into a unique experience filled with black lights, laser lights, LED lightning synchronized to music, and glow in the dark accessories. Pump It Up franchise owners are also booking unprecedented numbers of children’s camps and day-care centers for two new offerings: Jump-N-Art, which combines art lessons and physical activities on the inflatables, and Pump Start, which promotes learning and large motor skill development through music and structured play on the equipment. One of the most popular ‘edutainment’ programs exclusive to Pump It Up is Team Building for companies and adult groups, combining interaction on the inflatable structures with results-driven activities designed to increase cooperation and build morale. Knowlton, who joined Pump It Up last year in the heat of the country’s economic turmoil, is a strong believer in the profitability of “edutainment,” a term coined by Walt Disney in 1948. By expanding with things like pajama parties for tweens, art programs for the local day-care center, Easter Egg Hunts, Parents Nights Out and team bonding activities for adults, we’ve stayed ahead of the competition and will continue to dominate the active entertainment industry for at least the next 10 years.” “Today, we’ve learned that we can evolve, similar to brands to like Apple. “Over the last decade, Pump It Up became known as the ultimate birthday party option with more than 160 locations across the country,” said CEO and President, Lee Knowlton.
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In fact, the franchise company has reported individual store increases of up to 40 percent in total revenue over 2009.
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I've found 9, 10 and 11 to be the most difficult to arrange birthdays personally as 12 and after there seems a very definite idea of what is ok, under 8 it's fairly obvious too but those middle years are awkward.Īlso I think it depends on what % of guests are family vs friends- we had a huge bouncy castle hired for my uncles 65th birthday the other year and everyone had a blast from my then 2 & 3 year olds right up to my mid-fifties father! (I had to sit out being pg.JPRLog - Tempe, AZ – Bouncing, sliding and jumping is big business, and Pump it Up, the nation’s largest franchise to pioneer the concept of indoor inflatable playgrounds, is proving it once again.Īfter branching out beyond private birthday parties for kids by adding educational programs, team building for adults and a variety of offerings targeted to teens, Pump It Up has increased its sales and solidified its position as the undisputed category leader. For girls I'd say probably too old- my eldest daughter is 11 on thursday and her cousin is having a indoor play (ball pit, trampolines, tunnels, big winding slides, climbing frames etc etc) next weekend and she's happier to go as the camera-woman, the one she went to before that (also family- she's oldest cousin by 5 years then there's 9 others in under 5 years) and although she went in she was very, very adament we didn't tell her friends she'd been to one, she's not normally a kid who worries about what others think either.īoys I think you can stretch it out a little longer and it also depends on the nature of your sons social group, some of the "cooler" kids might take pleasure in picking on someone for having a party they consider a younger kid thing but then other boys that age won't.